Case Study: Liquid Skillz –

Liquid Skillz at Lake Ashmore is a new family-run water sports venue in the heart of Cambridgeshire with approximately 35 acres of water for visitors to enjoy. Their facilities include an attractive rustic Clubhouse offering light refreshments and watersports equipment for sale, changing rooms, toilets, and a large car park. Visitors can also take a picturesque woodland walk around the lake or relax in the onsite café.

The Project

Liquid Skillz were using a manual booking process prior to Sports Booker, the business soon outgrew this process and bookings quickly became unmanageable.

The water park venue needed a streamlined booking process to allow customers to book and pay online. This would then decrease their administrative tasks to enable staff to be more available for other important duties.

Sophie, Owner of Lake Ashmore explains: ‘We wanted customers to be able to view available time slots without having to ring or email. We also wanted to create a database in which we could reach customers at the touch of a button which is ideal and necessary for marketing our business.’

Our Solution

After receiving the specification, Sports Booker designed an online booking system with several key features to allow less time on administration tasks:

Online booking and payments

Customers can view live availability and pay securely online before arrival to avoid unnecessary queues. Bookings can be managed all from one central dashboard and users can add or update bookings in just a few clicks.

Waiver forms

Waiver forms can be collected and managed through the booking system, to save time on arrival.


The option to bulk buy multiple activity sessions at a reduced rate, to further simplify the booking process.

Sales and marketing

Integration with Mailchimp to send personalised sales and marketing campaigns so Liquid Skillz can always stay connected with past and present customers.

Why did Lake Ashmore choose Sports Booker for their online booking system?

‘We chose Sports Booker as we believe they were the best option for our company. We read all the previous reviews and felt Sports Booker could deliver in everything we needed to help our business grow.

We found the install process very easy and the support we receive on a day to day basis is great. The calendar view is very easy to navigate which is ideal for new staff members to be involved with taking bookings.

Sports Booker has the scope to meet our needs as we develop our business and we are very happy that they will assist with all our requirements.’

The Result

Liquid Skillz now have a simple way for customers to book and pay for activities directly on their website.

We developed a built-in waiver system that provides customers with a unique booking reference to complete a waiver form online before arrival. Our built-in sales and marketing tools allow Liquid Skillz to target individuals and groups directly from their Sports Booker website. Finally, customers can now purchase set activity packages online where they can choose from a variety of activities, sessions types and valid days and complete the payment online.

If your facility has outgrown a manual booking process and you’re in need of a reliable cloud-based booking system, book a free demo with one of our friendly Account Managers here and see how Sports Booker can improve your facility management.